Art Director // Creative

ARCO: Lessons in TOP TIER™

After Hanna’s introduction in 2017, Hanna the Dashboard Hula Girl has become THE car expert. In her next campaign we created a campaign where she’s able to teach viewers about the basics of quality TOP TIER™ gas right from the dashboard of the car. In this campaign the concept is to let her knowledge and personality shine by transporting her into a fantastical world featuring whimsical miniatures and sets within the vehicle for and educate visually what TOP TIER™ gas actually means for your car.