Farmers Insurance: Distracted Driving with Rickie Fowler
April isn’t just prime time for some golf action—it also happens to be National Distracted Driving Awareness Month. Farmers Insurance partnered with golf athlete Rickie Fowler to create a month-long digital/social campaign asking our drivers to always to drive safe.
To show the dangers of distracted driving, Farmers Insurance created a digital video series featuring Rickie. Each video contains Rickie mid-swing with various prank distractions, capturing authentic reaction as different distractions ruin his drive emphasizing the importance of driving distraction free.