Farmers Insurance: Stranger Claims Social Campiagn
For the two weeks between Friday the 13th andHalloween 2017, Farmers Insurance released the “Stranger Claims". Through social viewers could uncover five creepy, paranormal stories based on real insurance claims. We utilized the social space that gave attention grabbing content a new way to view them. Facebook users where delivered a facebook canvas unit that guided the user through a frightening experience through the Stranger Claims.