Art Director // Creative
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KIA Motors: Step Into The Spotlight

To support Kia’s overall mission of elevating emerging artists, Kia provided a platform at VidCon for attendees to engage with Kia to be part of a spotlighted experience through a series of challenges dubbed the “Kia Step Into The Spotlight” (SITS) Experience; Elevate. Empower. Create.” Through real-time content creation and expression, attendees posted original content, putting them at the forefront of Vidcon and their social community at large. They were rewarded with upgraded VIP benefits, a spot on the VidCon big screen (Fullscreen Movie night and closing ceremony) and were featured on Kia’s social channels.

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