For the launch of the 2015 Kia K900. In line with the spot debut during the 2014 Super Bowl, Kia took the theme to social media. Transforming the Kia Motors America page into the Matrix. Other brands and fans were able to communicate to Kia in real time during the super bowl and get a customize response from the Matrix. Kia's presence lead to amazing engagement performances including the controversial JCPenny's mittens tweet.