Art Director // Creative
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Stearns & Foster: Curated Craftsmen

In 2015, Stearns and Foster launched their Instagram, but had trouble gaining traction with fans. To help solve this, we developed the Curated Craftsmen campaign, showcasing master craftsmen across the country. To launch the campaign Stearns & Foster partnered with craftsmen, Urban Hardware, to giveaway a specially designed custom piece just for this giveaway to one lucky winner.

The launch was a resounding success: after just one month, we garnered nearly 2.3 million impressions, grew our follower count by 240%, and exceeded our average engagement per posts by over 5,000%.

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