Art Director // Creative

Tempurpedic: Puppy Bowl

After being tagged in a series of dogs on Tempurpedic photos, our Social Media Team started a content series called TempurPups, reposting these photos and asking for more. To create more engagement with our audience during Superbowl, we partnered with Instagram influencer @Boardernerd to create original content during the puppy bowl.

The PuppyBowl TakeOver content was the highest performing content in all of 2015 and 2016 and the highest engaging  content on ever on the Tempurpedic Instagram page. The PuppyBowl content produced +271% more engagement per post.