MMCC: Rebrand

Marcus & Millichap Capital Corporation needed a more modern identity that better reflected its experience and credibility in commercial real estate finance. We developed a refreshed visual direction through a flagship brochure, using it to demonstrate how the brand could feel more contemporary, polished, and cohesive.

My Role:

Led art direction, design, and production for the new visual direction, establishing the look and feel and translating it into a fully realized brand application.

Impact:

The brochure became the proof point for a broader brand evolution. Its success helped build internal confidence in the new direction and ultimately led MMCC to expand the work into a larger rebrand.