Client: Affirm | Amazon
Project Name: Holidays Handled
Overview: Affirm partnered with Amazon for the holidays to take the stress out of your holiday shopping. Affirm wants its Amazon customers to know that their holidays are handled with interactive shoppable scenes and a special 0% APR rate to pay for their gifts over time. To create awareness of this campaign and partnership, Affirm used various marketing channels along with a giant billboard in the middle of Times Square.
Results: The Amazon holiday campaign exceeded across various categories through increased brand awareness, transactions, and revenue while getting vast amounts of visibility through essential advertisements (Times Square and display ads).
My Role: Art Direction, Designer
