Affirm Holiday: Holidays Handled with Amazon

For the holiday season, Affirm and Amazon wanted to make gift shopping feel less stressful while highlighting a special 0% APR offer. “Holidays Handled” brought that promise to life through interactive, shoppable holiday scenes that made discovering and financing gifts feel simple, useful, and festive.

My Role:

Co-designed the campaign with Amazon’s lead designer while owning creative decision-making for Affirm. I led the Affirm-side art direction and execution across digital, social, display, and high-visibility placements, including Times Square.

Impact:

The campaign increased brand awareness, transactions, and revenue while giving the Affirm × Amazon partnership major visibility across digital channels and a prominent Times Square takeover.