Affirm X Amazon: Seize Prime Day with Affirm

Challenge & creative idea

For Affirm’s first-ever Prime Day campaign, we needed to introduce the brand to Amazon shoppers during one of the year's biggest retail moments. “Pay over time for everything from A to Z” connected Affirm’s value directly to Amazon’s scale, creating a simple campaign idea that could extend across both brands’ channels.

My Role:

Co-designed the campaign with Amazon’s lead designer while owning creative decision-making for Affirm. I led the Affirm-side visual direction and execution across email, web, social, app, and partner placements, ensuring the work felt true to both brands.

Impact:

The campaign increased Affirm’s visibility, brand familiarity, and aided awareness among Amazon customers while contributing to incremental revenue during Prime Day.