Distracted Driving with Rickie Fowler

For National Distracted Driving Awareness Month, Farmers Insurance partnered with Rickie Fowler to make a familiar safety message feel more engaging. We created a digital video series that put Rickie mid-swing while unexpected distractions disrupted his shot, using authentic reactions and humor to demonstrate how even a momentary distraction can have an impact.

My Role:

Helped develop the campaign concept and led art direction through production. I shaped the visual approach, worked across filming and graphic design, and helped translate the core idea into a cohesive series of digital spots.

Impact:

The series generated strong attention and positive audience response, leading Farmers to expand the campaign beyond digital and air all three 30-second spots across major sports networks during spring golf tournaments.