We Know From Experience: Hit & Drone

Farmers Insurance’s “We Know From Experience” platform turns unbelievable real claims into memorable stories. For “Hit & Drone,” my copywriter and I selected a claim with strong comedic potential and developed it into a relatable broadcast concept that felt fresh while staying unmistakably Farmers.

My Role:

Co-developed the concept and story with my copywriter, then led art direction across design, casting, and production. I helped shape the spot from initial idea through execution, ensuring the humor, visual storytelling, and performances stayed true to the Farmers brand.

Impact:

The campaign extended beyond broadcast with social-specific creative that helped expand its reach and viewership. “Hit & Drone” became one of Farmers Insurance’s more viewed and memorable spots within the “We Know From Experience” campaign.