Farmers Insurance: Stranger Claims Social

For the two weeks between Friday the 13th and Halloween, Farmers Insurance turned five real, unusual claims into an interactive horror experience. We used 360º storytelling across Facebook Canvas and YouTube to let viewers uncover each “Stranger Claim” in a way that felt immersive, unexpected, and native to social.

My Role:

Led art direction and design for the experience, shaping the visual world, interaction approach, and overall look and feel across the campaign.

Impact:

The campaign generated strong audience interest and earned industry coverage, helping Farmers stand out during a crowded seasonal moment with a more immersive approach to branded social content.