Marcus & Millichap: Welcome Guide

Marcus & Millichap needed a clearer, more engaging way to introduce new employees to the company while also testing the direction of an evolving brand system. My copywriter and I created a welcome guide that brought the brand to life through typography, layout, messaging, and visual hierarchy—giving stakeholders a tangible example of how the new identity could work in practice.

My Role:

Co-developed the concept and led the design of the guide, using it as an early expression of the broader brand direction. The project helped establish key visual principles that would later inform the company’s formal brand guidelines

Impact:

The guide became both an onboarding tool and a proof point for the evolving identity, helping stakeholders see the brand system in action before moving forward with the larger guidelines.